Bollywood Controversy Marketing: Stones, Twitter & Box-office – Feature
While the Shiv Sena rage in Mumbai over MY NAME IS KHAN (MNIK) finally favoured the film’s makers, Shahrukh Khan rubbished that it was a calculated publicity gimmick. “I want to enjoy my film everywhere, I want to enjoy it within myself and to sickos who think this is for publicity, I have two words – SHUT UP” tweeted Shahrukh to clear his stand. Our correspondent tracks back to similar controversies raising questions on films that smell strongly of having resorted to marketing strategies stage-managed to look like controversies….